Marketing

Marketing opens the door that exposes your property to the marketplace. It means distinguishing your home from hundreds of others on the market. It also means selling the benefits, as well as the features. The two most obvious marketing tools (open houses and print advertising) are only moderately effective. Just 1% of homes are sold at open houses, and advertising studies show that only 3% of people purchased their home because they called on a print ad. Many real estate companies use these tools to attract future prospects to their company, not to sell your home. The Internet is quickly replacing print media as a viable marketing option. I utilize a wide variety of marketing activities, emphasizing the ones I believed to work best for your situation.

• Prepare mailing to your neighborhood
• Capitol Newspapers
• Open House
• Install yard sign
• Signature Real Estate LLC web site
• Realtor.com